CONVENDUM is intensifying its marketing strategy by integrating influencer marketing in 2024. This decision is strategic for reaching new target audiences and strengthening CONVENDUM's brand on a broader scale in the ever-changing business environment.
In a world where digital trends now dominate communication, CONVENDUM has chosen to expand its marketing through influencer marketing. This approach aims to raise awareness about its flexible office solutions in a new way. By collaborating with prominent figures in various niches, CONVENDUM seeks to create authentic and personal stories that resonate with both its existing audience and, hopefully, new ones.
— We are excited to take another step into the world of influencer marketing. It allows us to communicate the benefits of our flexible office solutions in a more personal way while also reaching new audiences. Our collaboration with @hemnetknarkarna, one of Sweden's largest humor accounts on Instagram, is an exciting start to this initiative, says Oscar Limbäck, COO at CONVENDUM.
CONVENDUM is kicking off with a partnership with @hemnetknarkarna, which currently has 659,000 followers on Instagram and is known for its humorous and engaging content. It was a natural choice for Per Johansson (the man behind the @hemnetknarkarna account) to be the first figure in this collaboration since Per has been with his real estate firm Ambassadeur at CONVENDUM since 2016.
The collaboration between CONVENDUM and Hemnetknarkarna goes live on @hemnetknarkarna on Instagram on January 23rd.
About CONVENDUM
CONVENDUM offers modern and in-demand office solutions for small and large businesses. CONVENDUM’s offering ranges from Coworking, Private Office, Grand Office, Big Office, Exclusive Office, Enterprise Membership to Office Management. Common to the different products is premium offices combined with activity-based open coworking spaces, lounges, conference centers, cafes, gyms, music studios, and showrooms.
