Be your best: Edvin Årefors

Edvin Årefors is the Sales Director at Genero, one of the leading growth agencies in the Nordic region. For Edvin, the most important aspects are developing business, increasing sales, and helping companies grow, something that membership at CONVENDUM contributes to.

For those who don’t know, who are you?
My name is Edvin, I’m 39 years old, and I work as the Sales Director at Genero. I live on Södermalm in Stockholm with my partner and a lively 6-year-old son. When I’m not spending time with my family, I never say no to a good party with friends and acquaintances.

What is your role?
I’m the Sales Director at Genero and responsible for international business. Genero is one of the leading growth agencies in the Nordic region. By applying growth marketing, companies can increase their visibility, engage more customers, and boost their revenue. We use marketing, technology, creativity, and content to help our clients generate millions in sales.

What is the most important thing you do?
Ensuring that we grow tremendously through our fantastic team, which works daily with both existing and new clients, and develops our business globally with new customers.

What are you most proud of in your professional work?
That our team at Genero, with over 125 employees, ensures the growth of our clients’ companies.

CONVENDUM brings together one of Sweden’s largest networks, and in addition to friendly neighbors, it’s easy to organize both larger and smaller seminars and networking events. Edvin, together with Genero, has held several seminars with successful results.

When did you become a member of CONVENDUM and why?
It’s a fun story. Over three years ago, when we started Genero in Sweden, we chose to sit with a competitor of CONVENDUM. As we grew significantly and needed more space, I probably visited at least 8 different places before settling on CONVENDUM. It was mainly the location, service, price, and the opportunity to scale up quickly.

Why do you and your employees enjoy being at CONVENDUM?
The friendly staff at CONVENDUM, who operate by the motto “nothing is impossible.” But also the location, daily breakfast, Thursday after-work events, ping pong room, gym, friendly neighbors—everything is here. You also have access to all CONVENDUM locations throughout Sweden and in Mallorca. In fact, there’s a group in the office considering spending a few working days in Mallorca to try out the office there.

Do you derive any benefits from the available network?
Absolutely, we have started working and initiating good discussions with our neighbors. It’s important to remember that you need to take the initiative. If you don’t, nothing happens. We’ve actually already established three collaborations with some of our CONVENDUM neighbors.

How does CONVENDUM contribute to your daily work and career journey?
The simplicity, the smooth functioning of everything allows us to focus on important matters. Everything works, the team has everything they need, and everyone at CONVENDUM is very friendly. There’s also the opportunity to network with other companies. Everything around CONVENDUM makes us feel good and gives us energy.

It’s very easy to hold meetings and seminars at CONVENDUM. We’ve organized several seminars where we’ve invited external speakers and guests, yielding successful results. We’ve discussed the topic of growth marketing – strategies that focus on creating growth and increasing revenue through innovative marketing methods. This has brought us new customers and strengthened our brand.

Read more about CONVENDUM

CONVENDUM establishes modern and sought-after Coworking spaces and Living in central business districts. We offer premium offices combined with activity based coworking, lounges, conference centres, restaurants, cafés, health clubs, music studios and showrooms. Follow us on FacebookLinkedInInstagram and YouTube.

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